{"id":3228,"date":"2024-12-26T15:36:53","date_gmt":"2024-12-26T14:36:53","guid":{"rendered":"https:\/\/airis.agency\/?p=3228"},"modified":"2024-12-26T15:44:45","modified_gmt":"2024-12-26T14:44:45","slug":"web2-vs-web3","status":"publish","type":"post","link":"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/","title":{"rendered":"Web2 vs Web3: Evolution and Future of the Internet"},"content":{"rendered":"<p>The evolution of the Internet has gone through several stages, from Web 1.0 to Web 3.0. Each phase has transformed the way information is accessed and interacted with online. Web 2.0 introduced active user participation, but also raised issues of centralisation. Now, Web 3.0 promises decentralisation through technologies such as blockchain, offering new opportunities and challenges in the digital ecosystem.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Historia_de_la_Web\" >History of the Web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Web_10_Consumo_Estatico\" >Web 1.0: Static Consumption<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Web_20_Participacion_Activa\" >Web 2.0: Active Participation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Plataformas_Centrales\" >Central Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Generacion_de_Contenido_por_Usuarios\" >Content Generation by Users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Web_30_Evolucion_hacia_la_Descentralizacion\" >Web 3.0: Evolution to Decentralisation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Tecnologia_Blockchain\" >Blockchain technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Aplicaciones_Descentralizadas_dApps\" >Decentralised Applications (dApps)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Diferencias_Fundamentales_entre_Web2_y_Web3\" >Fundamental Differences between Web2 and Web3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Control_de_Datos\" >Data Control<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Centralizacion_vs_Descentralizacion\" >Centralisation vs Decentralisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Propiedad_de_Datos\" >Data Ownership<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Intermediarios_y_Transacciones\" >Intermediaries and Transactions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Rol_de_los_Intermediarios\" >Role of Intermediaries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Contratos_Inteligentes\" >Smart Contracts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Economia_Digital_y_Tokenizacion\" >Digital Economy and Tokenisation<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Modelos_de_Negocio\" >Business Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Tokens_No_Fungibles_NFTs\" >Non-Fungible Tokens (NFTs)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Impacto_de_Web3_en_la_Sociedad\" >Impact of Web3 on Society<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Identidad_Digital_Descentralizada\" >Decentralised Digital Identity<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Autonomia_del_Usuario\" >User Autonomy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Soluciones_de_Identidad\" >Identity Solutions<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Aplicaciones_Practicas_de_Web3\" >Practical applications of Web3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Finanzas_Descentralizadas_DeFi\" >Decentralised Finance (DeFi)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Servicios_Financieros_Sin_Bancos\" >Unbanked Financial Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Transparencia_y_Trazabilidad\" >Transparency and Traceability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Social_Media_Descentralizada\" >Decentralised Social Media<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Control_de_Contenido\" >Content Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Libertad_de_Expresion\" >Freedom of Expression<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Gobernanza_y_Votacion_en_la_Blockchain\" >Governance and Voting on the Blockchain<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Mecanismos_de_Consenso\" >Consensus Mechanisms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Transparencia_en_Decisiones\" >Transparency in Decisions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Metaverso_y_Mundos_Virtuales\" >Metaverse and Virtual Worlds<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Interaccion_en_Entornos_Virtuales\" >Interaction in Virtual Environments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Economia_del_Metaverso\" >Metaverse Economy<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Desafios_de_la_Implementacion_de_Web3\" >Challenges of Web3 Implementation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Escalabilidad_y_Costos_de_Transaccion\" >Scalability and Transaction Costs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Limitaciones_Tecnicas\" >Technical limitations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Eficiencia_de_Costos\" >Cost Efficiency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Experiencia_del_Usuario\" >User Experience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Interfaz_Compleja\" >Complex Interface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/#Barreras_de_Adopcion\" >Barriers to Adoption<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-historia-de-la-web\"><span class=\"ez-toc-section\" id=\"Historia_de_la_Web\"><\/span>History of the Web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The history of the web spans several significant stages that have transformed the way humanity interacts with information. From its beginnings to its current evolution, each phase has brought about changes that have affected society and the economy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web-1-0-consumo-estatico\"><span class=\"ez-toc-section\" id=\"Web_10_Consumo_Estatico\"><\/span>Web 1.0: Static Consumption<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Web 1.0, which emerged in the early 1990s, was characterised by its static nature. Websites were basically information portals, where users could only read content without the possibility to interact. It could be compared to an online encyclopaedia, where active user participation was practically non-existent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web-2-0-participacion-activa\"><span class=\"ez-toc-section\" id=\"Web_20_Participacion_Activa\"><\/span>Web 2.0: Active Participation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As technology advanced, Web 2.0 emerged in the late 1990s, introducing interactivity and user participation. In this phase, Internet users began to play a much more active role.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-plataformas-centrales\"><span class=\"ez-toc-section\" id=\"Plataformas_Centrales\"><\/span>Central Platforms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Central platforms dominated the scene during Web 2.0. Large corporations such as Facebook, Twitter and YouTube became major players, allowing millions of users to share content. However, power was concentrated in these few entities, raising concerns about privacy and data control.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-generacion-de-contenido-por-usuarios\"><span class=\"ez-toc-section\" id=\"Generacion_de_Contenido_por_Usuarios\"><\/span>Content Generation by Users<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>User-generated content was one of the most prominent changes. Blogs, videos and social media posts became the new forms of communication. This era allowed individuals to express themselves and collaborate, which transformed the way information was consumed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-768x1024.jpg\" alt=\"\" class=\"wp-image-3230\" srcset=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-768x1024.jpg 768w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-225x300.jpg 225w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-1152x1536.jpg 1152w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-1536x2048.jpg 1536w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-9x12.jpg 9w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web-3-0-evolucion-hacia-la-descentralizacion\"><span class=\"ez-toc-section\" id=\"Web_30_Evolucion_hacia_la_Descentralizacion\"><\/span>Web 3.0: Evolution to Decentralisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The advent of Web 3.0 marks the beginning of a new era. It focuses on decentralisation and giving users control over their information. Thanks to emerging technologies, such as blockchain, digital interaction is being redefined.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tecnologia-blockchain\"><span class=\"ez-toc-section\" id=\"Tecnologia_Blockchain\"><\/span>Blockchain technology<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Blockchain technology is central to Web 3.0, as it enables a secure and transparent record of transactions. By eliminating the need for intermediaries, it promotes greater trust in the digital ecosystem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-aplicaciones-descentralizadas-dapps\"><span class=\"ez-toc-section\" id=\"Aplicaciones_Descentralizadas_dApps\"><\/span>Decentralised Applications (dApps)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Decentralised applications, known as dApps, are an integral part of Web 3.0. These applications operate on distributed networks, giving users greater control and privacy over their online interactions. Their development aims to solve problems of centralisation and data monopoly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diferencias-fundamentales-entre-web2-y-web3\"><span class=\"ez-toc-section\" id=\"Diferencias_Fundamentales_entre_Web2_y_Web3\"><\/span>Fundamental Differences between Web2 and Web3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The differences between Web2 and Web3 are crucial to understanding how the evolution of the internet has transformed users' control and interaction with technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-control-de-datos\"><span class=\"ez-toc-section\" id=\"Control_de_Datos\"><\/span>Data Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-centralizacion-vs-descentralizacion\"><span class=\"ez-toc-section\" id=\"Centralizacion_vs_Descentralizacion\"><\/span>Centralisation vs Decentralisation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>On the Web2, data is managed by centralised platforms, which means that large corporations control user-generated information. This centralised structure can lead to problems such as censorship and data exploitation. In contrast, Web3 promotes a decentralised model, where users have the freedom to manage their own information without relying on intermediary entities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-propiedad-de-datos\"><span class=\"ez-toc-section\" id=\"Propiedad_de_Datos\"><\/span>Data Ownership<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>On the Web2, most data is owned by platforms that use it for commercial purposes. Users lack control over their own data, which raises privacy and consent concerns. With Web3, data ownership is transferred to users, who can decide how and with whom to share their information. This fosters a more ethical relationship between users and digital platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-intermediarios-y-transacciones\"><span class=\"ez-toc-section\" id=\"Intermediarios_y_Transacciones\"><\/span>Intermediaries and Transactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-rol-de-los-intermediarios\"><span class=\"ez-toc-section\" id=\"Rol_de_los_Intermediarios\"><\/span>Role of Intermediaries<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In the Web2 ecosystem, most transactions require intermediaries, such as banks and payment platforms. This dependency can make processes slower and less secure. In Web3, these intermediaries are eliminated, allowing direct and transparent transactions between users. This not only improves efficiency, but also reduces the associated costs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-contratos-inteligentes\"><span class=\"ez-toc-section\" id=\"Contratos_Inteligentes\"><\/span>Smart Contracts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Smart contracts are a key innovation on the Web3. Through the blockchain, these automated tools allow agreements to be executed without the need for an intermediary. This ensures that conditions are met without the risk of manipulation and guarantees the security of digital transactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-economia-digital-y-tokenizacion\"><span class=\"ez-toc-section\" id=\"Economia_Digital_y_Tokenizacion\"><\/span>Digital Economy and Tokenisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-modelos-de-negocio\"><span class=\"ez-toc-section\" id=\"Modelos_de_Negocio\"><\/span>Business Models<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Web2 is generally based on a business model that relies on advertising and user data collection. However, in Web3, models focus on active user participation and governance, resulting in a more equitable ecosystem. This shift allows users to directly benefit from their contribution to the value of the platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tokens-no-fungibles-nfts\"><span class=\"ez-toc-section\" id=\"Tokens_No_Fungibles_NFTs\"><\/span>Non-Fungible Tokens (NFTs)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>NFTs are an example of how Web3 tokenisation is revolutionising the digital economy. They enable content creators to uniquely authenticate and monetise their work, challenging traditional models of artistic and digital ownership. This innovation enables artists and producers to connect directly with their audiences, promoting new forms of interaction and reward.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/image-from-rawpixel-id-59-1024x575.jpg\" alt=\"web 3\" class=\"wp-image-3239\" srcset=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/image-from-rawpixel-id-59-1024x575.jpg 1024w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/image-from-rawpixel-id-59-300x169.jpg 300w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/image-from-rawpixel-id-59-768x431.jpg 768w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/image-from-rawpixel-id-59-18x10.jpg 18w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/image-from-rawpixel-id-59.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impacto-de-web3-en-la-sociedad\"><span class=\"ez-toc-section\" id=\"Impacto_de_Web3_en_la_Sociedad\"><\/span>Impact of Web3 on Society<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web3 is redefining the role of users in the digital environment. As decentralised technologies are implemented, new opportunities for autonomy and control over online identity are created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identidad-digital-descentralizada\"><span class=\"ez-toc-section\" id=\"Identidad_Digital_Descentralizada\"><\/span>Decentralised Digital Identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Decentralised digital identity is one of the most innovative aspects of Web3. This notion seeks to restore power to individuals, allowing them to manage their personal information without relying on third parties.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-autonomia-del-usuario\"><span class=\"ez-toc-section\" id=\"Autonomia_del_Usuario\"><\/span>User Autonomy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>User autonomy in the digital realm is significantly enhanced with Web3. Individuals can own and control their data, without being subject to exploitation by corporations. This new perspective promotes privacy, giving users the right to decide who has access to their personal information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-soluciones-de-identidad\"><span class=\"ez-toc-section\" id=\"Soluciones_de_Identidad\"><\/span>Identity Solutions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There are a number of solutions that facilitate decentralised digital identity. Some of these include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verification without intermediaries: Users can reliably authenticate themselves on various platforms without a centralised third party receiving their data.<\/li>\n\n\n\n<li>Self-management of credentials: Each individual has the ability to manage their own credentials and associated information, reducing the risk of identity loss or theft.<\/li>\n\n\n\n<li>Blockchain-based projects: They propose the creation of digital identities that are secure and difficult to forge, ensuring that each user has a unique and verifiable profile.<\/li>\n<\/ul>\n\n\n\n<p>The transition to a decentralised digital identity empowers individuals, giving them full control over their information. This model represents a significant evolution in the way identity is conceived in the digital world.<\/p>\n\n\n\n<p>With these innovations, Web3 not only brings with it a technological breakthrough, but also fosters a cultural shift towards greater privacy and self-determination. This has profound implications for trust and security in online interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aplicaciones-practicas-de-web3\"><span class=\"ez-toc-section\" id=\"Aplicaciones_Practicas_de_Web3\"><\/span>Practical applications of Web3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web3 applications impact various areas, offering innovative and efficient solutions. The following are some of the most relevant applications in this new digital ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-finanzas-descentralizadas-defi\"><span class=\"ez-toc-section\" id=\"Finanzas_Descentralizadas_DeFi\"><\/span>Decentralised Finance (DeFi)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-servicios-financieros-sin-bancos\"><span class=\"ez-toc-section\" id=\"Servicios_Financieros_Sin_Bancos\"><\/span>Unbanked Financial Services<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Decentralised finance allows users to access financial services without the need for intermediaries such as banks. Blockchain-based platforms offer loans, savings and cryptocurrency exchanges, facilitating financial inclusion. This reduces costs and increases accessibility for anyone with an internet connection.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-transparencia-y-trazabilidad\"><span class=\"ez-toc-section\" id=\"Transparencia_y_Trazabilidad\"><\/span>Transparency and Traceability<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>DeFi services use smart contracts that ensure transparency and traceability of transactions. All transactions are recorded on the blockchain, allowing users to verify information without relying on a central authority. This feature strengthens trust in the decentralised financial system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-descentralizada\"><span class=\"ez-toc-section\" id=\"Social_Media_Descentralizada\"><\/span>Decentralised Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-control-de-contenido\"><span class=\"ez-toc-section\" id=\"Control_de_Contenido\"><\/span>Content Control<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Decentralised social media platforms allow users to have full control over their content. Unlike traditional social networks, where content can be censored or manipulated, users on decentralised platforms retain ownership of their data, promoting a more equitable environment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-libertad-de-expresion\"><span class=\"ez-toc-section\" id=\"Libertad_de_Expresion\"><\/span>Freedom of Expression<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The decentralised design of these platforms encourages freedom of expression, as they are not dependent on a central body that can impose restrictions. This opens the door to a greater diversity of opinions and more active community participation in content creation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gobernanza-y-votacion-en-la-blockchain\"><span class=\"ez-toc-section\" id=\"Gobernanza_y_Votacion_en_la_Blockchain\"><\/span>Governance and Voting on the Blockchain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-mecanismos-de-consenso\"><span class=\"ez-toc-section\" id=\"Mecanismos_de_Consenso\"><\/span>Consensus Mechanisms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Decentralised governance through the blockchain allows users to make collective decisions on the development and management of platforms. Through consensus mechanisms, participants can vote on important changes, ensuring fair and transparent representation of community interests.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-transparencia-en-decisiones\"><span class=\"ez-toc-section\" id=\"Transparencia_en_Decisiones\"><\/span>Transparency in Decisions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The transparency inherent in blockchain technologies ensures that decisions are immutably recorded. This prevents manipulation and promotes an environment of trust among community members, where every vote and its outcome is easily verifiable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metaverso-y-mundos-virtuales\"><span class=\"ez-toc-section\" id=\"Metaverso_y_Mundos_Virtuales\"><\/span>Metaverse and Virtual Worlds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-interaccion-en-entornos-virtuales\"><span class=\"ez-toc-section\" id=\"Interaccion_en_Entornos_Virtuales\"><\/span>Interaction in Virtual Environments<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The metaverse represents a new dimension in digital interaction, where users can explore virtual worlds and participate in social, cultural and economic activities. Using Web3 technologies, these experiences are completely decentralised, creating a space where users can own their digital assets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-economia-del-metaverso\"><span class=\"ez-toc-section\" id=\"Economia_del_Metaverso\"><\/span>Metaverse Economy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The metaverse economy is based on the tokenisation of digital assets, allowing users to buy, sell and exchange virtual goods. This emerging economy generates new business opportunities and fosters creativity, allowing creators to monetise their work in innovative and direct ways.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2-1024x576.jpg\" alt=\"web2 vs web3\" class=\"wp-image-3241\" srcset=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2-1024x576.jpg 1024w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2-300x169.jpg 300w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2-768x432.jpg 768w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2-1536x864.jpg 1536w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2-18x10.jpg 18w, https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web-3-y-web-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-desafios-de-la-implementacion-de-web3\"><span class=\"ez-toc-section\" id=\"Desafios_de_la_Implementacion_de_Web3\"><\/span>Challenges of Web3 Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The transition to Web3 presents a number of challenges affecting its widespread adoption and efficiency. Scalability, transaction costs and user experience are critical issues that need to be addressed to ensure a sustainable and accessible future in this new digital ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-escalabilidad-y-costos-de-transaccion\"><span class=\"ez-toc-section\" id=\"Escalabilidad_y_Costos_de_Transaccion\"><\/span>Scalability and Transaction Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the biggest challenges facing Web3 is scalability. As more users join these platforms, the ability of the networks to handle an increasing volume of transactions becomes an issue of concern.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-limitaciones-tecnicas\"><span class=\"ez-toc-section\" id=\"Limitaciones_Tecnicas\"><\/span>Technical limitations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Current scalability solutions may be insufficient. Many blockchains, such as Ethereum, can experience congestion, resulting in longer processing times and a significant increase in transaction fees. This situation limits the viability of decentralised applications for mass use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-eficiencia-de-costos\"><span class=\"ez-toc-section\" id=\"Eficiencia_de_Costos\"><\/span>Cost Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The costs associated with blockchain transactions can be prohibitive. While fees may be justifiable in a highly secure environment, their variability may deter users from interacting with new platforms. In addition, high costs can pit decentralised applications in competition with more affordable centralised services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-experiencia-del-usuario\"><span class=\"ez-toc-section\" id=\"Experiencia_del_Usuario\"><\/span>User Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Usability is another critical aspect influencing Web3 adoption. Many decentralised applications offer interfaces that can be difficult to use for those unfamiliar with blockchain technology.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-interfaz-compleja\"><span class=\"ez-toc-section\" id=\"Interfaz_Compleja\"><\/span>Complex Interface<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The design of decentralised applications often lacks the refinement of centralised platforms. The complexity of the interface can frustrate new users, hindering their ability to efficiently navigate and use these tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-barreras-de-adopcion\"><span class=\"ez-toc-section\" id=\"Barreras_de_Adopcion\"><\/span>Barriers to Adoption<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Barriers to entry, such as the need to own cryptocurrencies or interact with wallets, can limit access. Lack of education and familiarity with these concepts creates an additional obstacle that can delay the mass acceptance of Web3 in users' daily lives.<\/p>","protected":false},"excerpt":{"rendered":"<p>La evoluci\u00f3n de Internet ha pasado por varias etapas, desde la Web 1.0 hasta la Web 3.0. Cada fase ha transformado la forma en que se accede y se interact\u00faa con la informaci\u00f3n en l\u00ednea. La Web 2.0 introdujo la participaci\u00f3n activa de los usuarios, pero tambi\u00e9n plante\u00f3 problemas de centralizaci\u00f3n. Ahora, la Web 3.0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet\" \/>\n<meta property=\"og:description\" content=\"La evoluci\u00f3n de Internet ha pasado por varias etapas, desde la Web 1.0 hasta la Web 3.0. Cada fase ha transformado la forma en que se accede y se interact\u00faa con la informaci\u00f3n en l\u00ednea. La Web 2.0 introdujo la participaci\u00f3n activa de los usuarios, pero tambi\u00e9n plante\u00f3 problemas de centralizaci\u00f3n. Ahora, la Web 3.0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/\" \/>\n<meta property=\"og:site_name\" content=\"AIRIS Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-26T14:36:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T14:44:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-exploration-1280w.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AIRIS Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/\"},\"author\":{\"name\":\"AIRIS Agency\",\"@id\":\"https:\\\/\\\/airis.agency\\\/#\\\/schema\\\/person\\\/7a3f4d713332b101c6eb5495514a7bd7\"},\"headline\":\"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet\",\"datePublished\":\"2024-12-26T14:36:53+00:00\",\"dateModified\":\"2024-12-26T14:44:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/\"},\"wordCount\":2110,\"publisher\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/airis.agency\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/web3-exploration-1280w.jpg\",\"articleSection\":[\"Web3\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/\",\"url\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/\",\"name\":\"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/airis.agency\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/web3-exploration-1280w.jpg\",\"datePublished\":\"2024-12-26T14:36:53+00:00\",\"dateModified\":\"2024-12-26T14:44:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/airis.agency\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/web3-exploration-1280w.jpg\",\"contentUrl\":\"https:\\\/\\\/airis.agency\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/web3-exploration-1280w.jpg\",\"width\":1280,\"height\":853,\"caption\":\"web3 vs web2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/airis.agency\\\/web3\\\/web2-vs-web3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/airis.agency\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/airis.agency\\\/#website\",\"url\":\"https:\\\/\\\/airis.agency\\\/\",\"name\":\"AIRIS Agency\",\"description\":\"Agencia de Marketing en Marbella\",\"publisher\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/#organization\"},\"alternateName\":\"AIRIS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/airis.agency\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/airis.agency\\\/#organization\",\"name\":\"AIRIS Agency\",\"alternateName\":\"AIRIS\",\"url\":\"https:\\\/\\\/airis.agency\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/airis.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/airis.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/logo-airis-cuadrado-1.png\",\"contentUrl\":\"https:\\\/\\\/airis.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/logo-airis-cuadrado-1.png\",\"width\":1080,\"height\":1080,\"caption\":\"AIRIS Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/airis.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"description\":\"Agencia de marketing en Marbella\",\"email\":\"info@airis.agency\",\"telephone\":\"642 51 65 56\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/airis.agency\\\/#\\\/schema\\\/person\\\/7a3f4d713332b101c6eb5495514a7bd7\",\"name\":\"AIRIS Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/525da923cc4da75bed4f7324d2193a9b834d9e911c995b6d8239805deee92022?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/525da923cc4da75bed4f7324d2193a9b834d9e911c995b6d8239805deee92022?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/525da923cc4da75bed4f7324d2193a9b834d9e911c995b6d8239805deee92022?s=96&d=mm&r=g\",\"caption\":\"AIRIS Agency\"},\"sameAs\":[\"https:\\\/\\\/airis.agency\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Web2 vs Web3: Evolution and Future of the Internet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/","og_locale":"en_GB","og_type":"article","og_title":"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet","og_description":"La evoluci\u00f3n de Internet ha pasado por varias etapas, desde la Web 1.0 hasta la Web 3.0. Cada fase ha transformado la forma en que se accede y se interact\u00faa con la informaci\u00f3n en l\u00ednea. La Web 2.0 introdujo la participaci\u00f3n activa de los usuarios, pero tambi\u00e9n plante\u00f3 problemas de centralizaci\u00f3n. Ahora, la Web 3.0 [&hellip;]","og_url":"https:\/\/airis.agency\/en\/web3\/web2-vs-web3\/","og_site_name":"AIRIS Agency","article_published_time":"2024-12-26T14:36:53+00:00","article_modified_time":"2024-12-26T14:44:45+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-exploration-1280w.jpg","type":"image\/jpeg"}],"author":"AIRIS Agency","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#article","isPartOf":{"@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/"},"author":{"name":"AIRIS Agency","@id":"https:\/\/airis.agency\/#\/schema\/person\/7a3f4d713332b101c6eb5495514a7bd7"},"headline":"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet","datePublished":"2024-12-26T14:36:53+00:00","dateModified":"2024-12-26T14:44:45+00:00","mainEntityOfPage":{"@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/"},"wordCount":2110,"publisher":{"@id":"https:\/\/airis.agency\/#organization"},"image":{"@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#primaryimage"},"thumbnailUrl":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-exploration-1280w.jpg","articleSection":["Web3"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/","url":"https:\/\/airis.agency\/web3\/web2-vs-web3\/","name":"Web2 vs Web3: Evolution and Future of the Internet","isPartOf":{"@id":"https:\/\/airis.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#primaryimage"},"image":{"@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#primaryimage"},"thumbnailUrl":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-exploration-1280w.jpg","datePublished":"2024-12-26T14:36:53+00:00","dateModified":"2024-12-26T14:44:45+00:00","breadcrumb":{"@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/airis.agency\/web3\/web2-vs-web3\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#primaryimage","url":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-exploration-1280w.jpg","contentUrl":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/12\/web3-exploration-1280w.jpg","width":1280,"height":853,"caption":"web3 vs web2"},{"@type":"BreadcrumbList","@id":"https:\/\/airis.agency\/web3\/web2-vs-web3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/airis.agency\/"},{"@type":"ListItem","position":2,"name":"Web2 vs Web3: Evoluci\u00f3n y Futuro del Internet"}]},{"@type":"WebSite","@id":"https:\/\/airis.agency\/#website","url":"https:\/\/airis.agency\/","name":"AIRIS Agency","description":"Marketing Agency in Marbella","publisher":{"@id":"https:\/\/airis.agency\/#organization"},"alternateName":"AIRIS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/airis.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/airis.agency\/#organization","name":"AIRIS Agency","alternateName":"AIRIS","url":"https:\/\/airis.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/airis.agency\/#\/schema\/logo\/image\/","url":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/11\/logo-airis-cuadrado-1.png","contentUrl":"https:\/\/airis.agency\/wp-content\/uploads\/2024\/11\/logo-airis-cuadrado-1.png","width":1080,"height":1080,"caption":"AIRIS Agency"},"image":{"@id":"https:\/\/airis.agency\/#\/schema\/logo\/image\/"},"description":"Marketing agency in Marbella","email":"info@airis.agency","telephone":"642 51 65 56"},{"@type":"Person","@id":"https:\/\/airis.agency\/#\/schema\/person\/7a3f4d713332b101c6eb5495514a7bd7","name":"AIRIS Agency","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/525da923cc4da75bed4f7324d2193a9b834d9e911c995b6d8239805deee92022?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/525da923cc4da75bed4f7324d2193a9b834d9e911c995b6d8239805deee92022?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/525da923cc4da75bed4f7324d2193a9b834d9e911c995b6d8239805deee92022?s=96&d=mm&r=g","caption":"AIRIS Agency"},"sameAs":["https:\/\/airis.agency"]}]}},"_links":{"self":[{"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/posts\/3228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/comments?post=3228"}],"version-history":[{"count":0,"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/posts\/3228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/media\/3229"}],"wp:attachment":[{"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/categories?post=3228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/airis.agency\/en\/wp-json\/wp\/v2\/tags?post=3228"}],"curies":[{"name":"wp,v2,pages","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}